Elizabeth Levy Paluck is a professor in the department of psychology and the Princeton School of Public and International Affairs at Princeton University, where she also serves as deputy director of the Center for Behavioral Science & Policy. She is known for her work on social norms and social change, for which she won the 2017 MacArthur "Genius Grant."
by Damon Centola, Betsy Levy Paluck
Compendium
May 15, 2022The rational choice model has come under heavy criticism, and the shift has been to say that, if people aren’t rational, there must be something more generally cognitive going on that we can define as “behavioristic” and address through “nudges.” There are unconscious biases and heuristics we can seek to understand which will then tell us how people will act.
