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An Interview with Damon Centola and Betsy Levy Paluck

by Betsy Levy Paluck, Damon Centola


May 15, 2022

The rational choice model has come under heavy criticism, and the shift has been to say that, if people aren’t rational, there must be something more generally cognitive going on that we can define as “behavioristic” and address through “nudges.” There are unconscious biases and heuristics we can seek to understand which will then tell us how people will act.