The Starling Compendium

It’s been a longstanding belief of mine that there’s an inextricable link between a company’s purpose, its strategy and its plans for how it’s going to execute on that strategy. And one of things that fuels all of that, of course, is its culture. All of these elements have to be connected in a way that allows the organization to figure out what value it wants to add to the world, how it wants to do that with individual customers, clients and business partners, ... (cont)