Putting Mouths Where the Money Is

The Australian financial services industry has played a critical role in creating Australia’s prosperity. In recent years, however, it has failed to meet community expectations of trustworthiness and, in some cases, financially devastated its customers. 

The poor ethical standards in the industry were laid bare in the Royal Commission report on misconduct. While the industry is complex, the Royal Commission revealed that its fundamental purpose has become blurred, and instincts have become about self-interest. Sight lines to the customer have been distorted.