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Firms Prioritizing ROI over DEI

Firms Prioritizing ROI over DEI

by Starling Insights

Starling Insights Editorial Board

Feb 22, 2024


In an article published in the Financial Times last month, journalist Rana Foroohar looks at how US businesses are reshaping their efforts to improve diversity amid heightened political pressure.

Over the past decade, companies have spent billions on diversity initiatives, unconscious bias training and PR campaigns linked to identity politics. These efforts were predicated upon the idea that they would improve profitability and business success. However, as ESG has become a hot-button political issue, leaders are being asked to provide evidence that this investment has paid off.

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