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The Complex Contagion of Organizational Change

The Complex Contagion of Organizational Change

by Damon Centola

Elihu Katz Professor of Communication, Sociology and Engineering, UPenn; Senior Fellow, Leonard Davis Institute of Health Economics, UPenn Medicine/Wharton; Director, Network Dynamics Group

May 17, 2021


What is the secret to organizational change? How do innovative technologies and new organizational cultures take hold? The answer is not what you think. Most people think that the key to change is identifying “influencers” who can advocate for an initiative. But, change is not about finding the right people. It’s about having the right contagion infrastructure ... (cont)

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