A recent American Banker article lays out the results of the publication's annual reputation survey. The survey found that — among customers and non-customers alike — US banks saw the highest decline in positive sentiment reported in the last five years as a consequence of this Spring's regional bank failures.
"This represents a stark departure from some of the positive gains the industry had seen over the past three years, in which banks had actually gained a lot of goodwill among the public and its customers," said Sven Klingemann, a senior director at RepTrak — the consultancy that conducted the survey on behalf of the American Banker.
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