Betsy Levy Paluck

Elizabeth (Betsy) Levy Paluck is a professor in the department of psychology and the Princeton School of Public and International Affairs at Princeton University, where she also serves as deputy director of the Center for Behavioral Science & Policy. 

She is known for her work on prejudice, social norms and conflict reduction. She is best known for creating large-scale field experiments utilizing theoretical social psychology strategies and tools to formulate effective and practical methods for reducing conflict and discrimination. Due to her extensive work investigating the influences of the Rwandan genocide and her work with high school bullying, Paluck is considered a leading authority on field-tested methods of changing intolerant and aggressive social behavior.

In 2017, Paluck won the MacArthur Fellow Award, known as the "Genius Grant" for "[u]nraveling how social networks and norms influence our interactions with one another and identifying interventions that can change destructive behavior."