Sandra Matz

Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School and the author of Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior. She takes a Big Data approach to studying human behavior in a variety of business-related domains, combining methodologies from psychology and computer science to explore the relationships between people’s psychological characteristics and the digital footprints they leave with every step they take in the digital environment