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How Can Boeing Turn Itself Around?

How Can Boeing Turn Itself Around?

by Starling Insights

Starling Insights Editorial Board

Jan 09, 2025

Observations

In a Wall Street Journal article published earlier this week, journalists Sharon Terlep and Andrew Tangel outline how Boeing can begin to turn itself around following a series of damaging scandals.

Drawing on interviews with dozens of experts — including current and former Boeing leaders, airline executives, employees, suppliers, safety regulators, and others — the journalists explain that culture lies at the root of Boeing's problems. "Boeing's culture morphed over time from one that valued ingenuity and quality to one that prioritized shareholder returns," they write.

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