Antoine Ferrere is Global Head of Behavioral and Data Science at Novartis.
Compendium
May 15, 2022It’s fair to say that when we started our journey, in September 2019, there was no established “best practice” — some easy 5-point plans or magic-quadrant-endorsed vendors — to help us in bringing behavioural science to the task of improving and transforming how we drive and embed a more reliably ethical culture, manage behavioural risks, and ensure greater compliance. There still isn’t ... (cont)