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Antoine Ferrere
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Reimagining Ethics, Risks & Compliance with Behavioral Science at Novartis

by Antoine Ferrere


May 15, 2022

It’s fair to say that when we started our journey, in September 2019, there was no established “best practice” — some easy 5-point plans or magic-quadrant-endorsed vendors — to help us in bringing behavioural science to the task of improving and transforming how we drive and embed a more reliably ethical culture, manage behavioural risks, and ensure greater compliance. There still isn’t ... (cont)