Alison Cottrell is the former CEO of the UK's Financial Services Culture Board (FSCB) and took up her role in April 2015 when the organisation was launched. The FSCB ended operations in 2023. Alison began her career in the City of London as an economist covering international fixed income and currency markets. She joined HM Treasury in 2001, becoming Director of Financial Services in 2009 with responsibility for a wide range of policy areas including bank lending, payments, competition and pensions guidance. She combined this role for the three years to 2014 with that of Director of Corporate Services, focusing in particular on staff development, engagement and culture.