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The FCA's Emphasis on Culture and AI

The FCA's Emphasis on Culture and AI

by Starling Insights

Starling Insights Editorial Board

Dec 11, 2023


Speaking at a recent Culture and Conduct forum, Emily Shepperd, COO of the Financial Conduct Authority (FCA), highlighted the regulator's focus on improving consumer outcomes, and explored how an emphasis on culture and safely adopting AI may present opportunities to do so more effectively.

Shepperd pointed to the FCA's Consumer Duty as a critical part of its efforts to protect consumers. "The duty raises the bar on how firms should treat their customers, with greater focus on acting in customers' best interests and putting them in a position to make effective decisions," she said.

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