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Behavioral Contagion

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How Risky Behavior Spreads

by Starling Insights


May 02, 2023

In a Harvard Business Review article, Jennifer Logg and Catherine Tinsley, both from Georgetown University's McDonough School of Business, discuss how risky behavior spreads through an organization. Their research has identified two key channels by which risk-taking behavior takes hold: social cues and trial-and-error.

The 2022 Compendium is available now!

Now in its 5th year, Starling's Compendium features over 60 contributors from across the industry as well as detailed analysis of the latest trends in culture & conduct risk supervision.

An Interview with Damon Centola and Betsy Levy Paluck

by Betsy Levy Paluck, Damon Centola


May 15, 2022

The rational choice model has come under heavy criticism, and the shift has been to say that, if people aren’t rational, there must be something more generally cognitive going on that we can define as “behavioristic” and address through “nudges.” There are unconscious biases and heuristics we can seek to understand which will then tell us how people will act.