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Normalization of Deviance

A term popularized by Diane Vaughan to describe the tendency for cultural norms to deviate or drift from correct or proper behavior and to then become normalized in an organizational culture.

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How Risky Behavior Spreads

by Starling Insights


May 02, 2023

In a Harvard Business Review article, Jennifer Logg and Catherine Tinsley, both from Georgetown University's McDonough School of Business, discuss how risky behavior spreads through an organization. Their research has identified two key channels by which risk-taking behavior takes hold: social cues and trial-and-error.

The 2022 Compendium is available now!

Now in its 5th year, Starling's Compendium features over 60 contributors from across the industry as well as detailed analysis of the latest trends in culture & conduct risk supervision.