A term popularized by Diane Vaughan to describe the tendency for cultural norms to deviate or drift from correct or proper behavior and to then become normalized in an organizational culture.
Observations
May 02, 2023In a Harvard Business Review article, Jennifer Logg and Catherine Tinsley, both from Georgetown University's McDonough School of Business, discuss how risky behavior spreads through an organization. Their research has identified two key channels by which risk-taking behavior takes hold: social cues and trial-and-error.
